Affiliate marketing is one of the best ways to leverage word of mouth to grow your brands, but is often incredibly challenging for CPG brands to properly execute. I invited on Krik Angacian, a two-time CPG founder (Protes and CandyCan) with one exit under his belt. He most recent founder of <a href='https://cpgaffiliate.com/'>CPG Affiliate Partners LLC</a> where he helps brands traverse the convoluted affiliate marketing space.We break down why founders often fail and the 5-step process on creating a successful affiliate strategy<ul><li>SET CLEAR GOALS</li><li>OFFER CREATION</li><li>FIND THE RIGHT AFFILIATES</li><li>PROVIDE VALUE TO YOUR AFFILIATES</li><li>TRACK YOUR PERFORMANCE</li></ul>Startup to Scale is a podcast by <a href='https://foodbevy.com/'>Foodbevy</a>, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at <a href='https://foodbevy.com/'>Foodbevy.com</a> to learn about becoming a member or an industry partner today.

112. Launching and Formulating Beverage Products

Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.