April Dunford Exposes the Myths of B2B Marketing and Positioning In this eye-opening episode, April Dunford, a renowned positioning expert and author, challenges common misconceptions about B2B marketing, sales, and positioning. From debunking the idea that B2B purchases are driven by the same emotions as consumer buying, to explaining why startups must endure an "awkward teenage phase" before finding their true positioning, April provides unfiltered insights that will change how you think a...