#49: Andrew Hollar and Max Rebarber are co-founders of the startup, Fig. After discovering their own dietary restrictions, they realized the frustration and isolation associated with not knowing what brands of foods they could eat without flaring up symptoms. Dedicated to helping others with the same plight, the pair started Fig. With the help of TikTok and word of mouth, they have grown to over five hundred thousand users in two and a half years. 

In this episode we dive into: 

• How the co-founders have overcome challenges
• Fig's customer acquisition strategy
• The importance of consumer feedback

Fig Links: 

https://foodisgood.com/

https://www.instagram.com/foodisgoodco/

https://www.linkedin.com/company/fig-food-is-good 

Startup Savant Links: 

https://startupsavant.com/

https://www.instagram.com/startupsavant/

https://www.tiktok.com/@startupsavant

https://www.youtube.com/@StartupSavantPodcast

Startup Savant Links: