Margaret Wishingrad is the CEO and founder of Three Wishes, a high protein, low sugar, grain-free cereal. After struggling to find a healthy cereal for her son, Margaret decided to create her own. Taking on the cereal industry juggernauts is a daunting task, but having had experience running an advertising agency with her husband, Margaret has used her marketing skills to develop a brand and build a following around a product that she is proud of.

In this episode we dive into: 

• How to begin creating, testing, and reiterating a product
• Branding 101 and using your brand to build customer relationships
• Growing retail partnerships
• Unorthodox marketing strategies

Read the full episode summary on Startup Savant!