We sit with Tracy and Danny, co-founders of popular Sai Kung craft beverage store The Bottle Shop HK to talk craft retail in HK, exploring eCommerce and building a community around your business.Episode Notes1. With backgrounds in Architecture and Jewellry Design what was the spark that led to building a passion into a business? (20 sec) - Returning to Hong Kong and Starting a Business - Connecting to End Consumers - Telling A Story2. How did the initial idea for The Bottle Shop come about? (2m30s)3. The Growth of The Craft Industry in Hong Kong (4m)4. Getting started in Hong Kong - opportunities abound (4m30) - Establishing Communities - A Double Edged Sword - changing the status quo - Building Networks & Changing Behaviours (8m15)5. What were some of the challenges in setting up a retail shop in Hong Kong (10m) - Building out a retail experience with a difference - Offering a space to slow down (12m45)6. Offering eCommerce in Hong Kong - challenges and opportunities (15m) - Reaching out to wider audiences - Communicating your brand via digital platforms - Partnerships and Marketing Alignment - The evolution of customer focused online shopping7. Offering experiences alongside your products (26m30) - Growing Tastings, Events and more organically - Telling the Stories behind the Drinks - The evolution of Craft Beverages8. The future of the craft beverages industry in Hong Kong (29m15) - Growing the industry, from expats to locals - Collaboration and digital transformation