Why do we buy the things we buy? Is it logic, habit, emotion, or something much deeper?
In this episode of Startup Mindsets, I sit down with Mehdi Bouhassoune, author of Why Did You Buy That Drink?, to explore the fascinating psychology behind consumer behavior and purchasing decisions. Drawing from behavioral science, marketing, and real-world examples, Mehdi breaks down the hidden forces that influence what ends up in our shopping carts—and why understanding them matters for entrepreneurs, marketers, and everyday consumers alike.
We discuss:
✅ The science behind everyday purchasing decisions
✅ Why emotions often outweigh logic in consumer behavior
✅ How brands influence perception and decision-making
✅ The psychology of pricing, packaging, and product positioning
✅ Lessons founders can apply to build products people actually want
✅ Common misconceptions about what drives consumer choices
Whether you're building a startup, working in marketing, or simply curious about human behavior, this conversation offers valuable insights into the invisible factors shaping our decisions every day.
📖 Guest: Mehdi Bouhassoune
Author of Why Did You Buy That Drink?: The Surprising Science Behind Everyday Purchases
🎧 Listen now and discover the surprising reasons behind what you buy.
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