We've all heard the Theranos story of how Elizabeth Holmes lied to investors about groundbreaking technology and the lawsuit that followed. Or maybe you watch Silicon Valley and have seen how Hooli filed suit against Pied Piper for creating the software while at Hooli. Legal work is important to startups especially when looking to create a patent or protect the company from breaking the law.Key Talking Points How to protect and build value in a brand. How can I protect my brand from infringement? (a.k.a. Knocked Off) Why business sellers should be cautious when international buyers come calling. They could be trying to get your intellectual property, which is very common, and caution will protect you from such buyers.Steven Weigler is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele legal counsel on the protection of intellectual property and business assets at a lower price point than large legal firms.Steve's received many awards, including being named a Super Lawyer for three consecutive years (2021-2023).Time Stamps for your convenienceLearn more about EmergeCounsel at https://emergecounsel.com