Rayson Esquejo has ran social media marketing campaigns for multiple films including Jobs (2013) Side Effects (2013) and most recently for TFC and Wood Works. Taking a new technology and incorporating it into business strategy is easier said than done. We hear about Rayson's advice for keeping up with market trends and using social media for its advantages. Most recently, Rayson worked with Jay Leno to create TikToks for an upcoming film. This episode dives into over a decade of social media use to drive engagement in the entertainment industry.