We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!
One of the biggest struggles of an early stage startup is creating content.
Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes.
Creating content isn't hard, creating content that actually drives leads is hard.
Erin Balsa is a content strategy expert who has written for the likes of Hubspot, Monday.com, G2, and more.
At Haus of Bold, she focuses on building content strategies for early stage startups so they aren't just writing random SEO-optimized blog posts that don't generate new business.
The key, she says, is having a clear point-of-view. She steps to the mic in this week's episode to share what great startups do really well in their content strategy.
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