We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!
Everyone wants to have a community.
Everyone says they have a community.
But just having a Slack or WhatsApp group doesn't actually mean you have community.
Community is more about the interactions than the medium.
And investing in community means playing the long game.
Which is why so many brands don't think it's worth the effort.
My friend Pablo Gonzalez has cracked the community code with a playbook that accrues short-term high-impact wins while waiting for the long game to play out.
Through a process he calls Experiential Content Marketing, his company, Be The Stage, generated a $40M revenue channel from scratch for one of their customers.
I've wanted to interview him for a while, and the stars finally aligned.
He steps to the mic in this week's episode to share how you should reframe your community approach, how anyone can create community regardless of brand size, the metrics to track, and how losing his brother unexpectedly 9 years ago turned into an epiphany moment.
Find Pablo online:
Find Be The Stage online:
This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m