In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.
 
On this episode of the Startup Exits Podcast, we chat with Janelle about:
• What is market intelligence and how is it collected?
• Analytics now vs 10 years ago
• Running a business with your husband/wife
• The future of the gaming industry
• Privacy and data collection in games
• Acquisition by a competitor
 
Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.
 
Startup Exits is brought to you by <a href="https://startupsoft.org/">StartupSoft</a>. New episodes every month, subscribe for more.

Paul Murphy, founder of Dots: $200 million sale to Take Two

Startup exits are the most sought after events in Silicon Valley, but very few people get to experience them. On the Startup Exits Podcast we chat with founders that started, ran and sold a tech company to learn about how it all went down. 

This podcast is hosted by Andrew Vasylyk and produced by StartupSoft – visit www.startupsoft.com for more info and other great content.