Startup Confidential
Startup Confidential
Dr. James F. Richardson
Episode 169 - Measuring Marketing Effectiveness The Right Way
7 minutes Posted Jul 1, 2026 at 9:00 am.
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Send us Fan Mail Don’t confuse anything I’m about to talk about with Marketing Mix Analytics, an old BigCo statistical machine designed to distinguish which of 15 marketing buckets had the most influence on sales growth in the past year. Just mentioning the topic makes me want to rage at the naivete with which people purchase its promises. Separate video required. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on t...