Startup Confidential
Startup Confidential
Dr. James F. Richardson
Episode 143 - Broaden Your Positioning to Accelerate - Poppi and Dr. Squatch
7 minutes Posted Jun 1, 2025 at 7:00 am.
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Send us Fan Mail Many founders worry about diluting the quality of their product in order to scale. Understood. Yet, diluting the ‘quality’ of your audience is essential. Snobby brands do not scale. Listen in as I explain why. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: [email protected]