One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And they just won’t scale. Pricing 100% above the market share leader in a category is one thing. Pricing 400% above is another thing and won’t scale no matter what you throw at it. It will create a holiday ‘gift’ business though. Learn why in this episode.  Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.com Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href='http://www.premiumgrowthsolutions.com/'>www.premiumgrowthsolutions.com</a> Please send feedback on this or other episodes to: <a href='mailto:admin@premiumgrowthsolutions.com'>admin@premiumgrowthsolutions.com</a>

Episode 66 - Why Blitzscaling Doesn’t Work for Consumer Brands

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast