Unfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But, &apos;brand&apos; is an outcome. It is an outcome based on influencing real human behavior, entering social networks with memorable consumer experiences, potent symbolism, and grassroots &apos;influence,&apos; not social media puffery. Learn the rules of behavior-based brand-building or get ready to struggle unnecessarily on your journey up <a href='https://www.amazon.com/Ramping-Your-Brand-Killer-Growth-ebook/dp/B07XKB9BVC'>the Skate Ramp.</a>  Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.comYour Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href='http://www.premiumgrowthsolutions.com/'>www.premiumgrowthsolutions.com</a> Please send feedback on this or other episodes to: <a href='mailto:admin@premiumgrowthsolutions.com'>admin@premiumgrowthsolutions.com</a>

Ep. 38 - Pressure Testing Your Topline

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast