Today's show we are going to be talking about Marketing. Not just any marketing! Marketing through digital channels, influencers and social media. When I said the word marketing…you immediately came up with what you think marketing is. It may or may not included those 3 areas. Is your mindset up to date with current topics and strategy? How do you feel about social media marketing? Does it really work? Should you market through an influencer that gets paid to eat food if you are in the food business? Maybe that’s weird. Maybe you would see a much improve ROI! 

Today on the show, I have a  guest to bring insight to the way of today and the future. 

Mike Carollo is the Regional Marketing Manager for Workday, a cloud-based software solutions company based in California. Prior to Workday, Mike has spent over 15 years planning and executing B2B and B2C marketing plans for major brands from General Motors to  Glenfiddich Scotch. Mike is also a graduate of Villanova and lives in Collegeville with his family.