Alex Boyd is the Founder & CEO of RevenueZen. RevenueZen helps companies build and execute B2B lead generation engines using a powerful, proven blend of inbound marketing, outbound sales, and social strategies. Alex launched his startup a little over two years ago after realizing that he wanted to build out and create a team and culture of his own. Since then he has been able to bootstrap and scale RevenueZen up to a seven-figure ARR organization, with 18 people on the team, and an industry-leading Net Promoter Score (NPS) of 83. We talk about how to know when it’s time to make the leap from employee to founder, why focusing on your customers’ experience is key when building your business, how to create a winning content marketing strategy, and much more!