Bertha and Morgan introduce the startup they are trying to start from scratch in the food industry. They discuss the initial motivation behind trying this, their current strategy, what they are currently doing to execute against that strategy and some insight on how they could have better identified hidden business problems that very few people are aware of to build a business around.

Episode 3 - Guest Interview: Writing and Selling a Novel from Scratch

Starting from Scratch is a weekly show discussing the failures, lessons and tips from people currently in the process of trying to start something from scratch. The hosts, Bertha and Morgan, bring insights from an entrepreneurial perspective as they operate and are attempting to grow an online retail business and are trying to build a startup in the food industry, and the guests bring insights from the diverse range of areas they are trying to start from scratch in. The valuable perspective of people still in the process will provide a lot of insight on the juicy details of trying to start.