Scott and I discuss the hybrid nature of running a business where software merely facilitates a primarily offline interaction. How do you measure engagement? How do you know if the customer succeeds? He makes a great case for giving consumer-oriented software businesses another chance. Sure they have high-churn, but there&#39;s also many more consumers out there than businesses.Special Guest: Scott Nixon.Sponsored By:<ul><li><a href="https://get.startingandsustaining.com" rel="nofollow">Starting & Sustaining</a>: <a href="https://get.startingandsustaining.com" rel="nofollow">The second edition of Starting & Sustaining will be out in late 2017. Visit the site to get on the list and be the first to know as well as receive a launch discount.</a></li></ul>Links:<ul><li><a href="https://happyherbivore.com/" title="Happy Herbivore" rel="nofollow">Happy Herbivore</a></li><li><a href="https://www.getmealplans.com/" title="Meal Mentor" rel="nofollow">Meal Mentor</a></li><li><a href="https://twitter.com/citadelgrad" title="Scott Nixon on Twitter" rel="nofollow">Scott Nixon on Twitter</a></li></ul>

Ben Curtis, Co-founder of Honeybadger

Starting & Sustaining originally began as a book and spreadsheet (https://get.startingandustaining.com) created to help people start software businesses. That evolved into candid discussions with people involved in software businesses in one way or another. 
Focused primarily on the trials and tribulations of launching and running a software business, Starting & Sustaining attempts to break down the hurdles to help you build and launch your own software business with less pain and fewer mistakes.