Peldi and I talk about moving from California to Italy to lower his cost of living to start a company, juggling different delivery formats for software (and the associated payments challenges), giving amazing support, and bending over backwards to help customers. While he originally didn&#39;t want to grow the business beyond himself, Balsamiq is now a team of 23 people based all around the world.Special Guest: Giacomo “Peldi” Guilizzoni.Sponsored By:<ul><li><a href="https://get.startingandsustaining.com" rel="nofollow">Starting & Sustaining</a>: <a href="https://get.startingandsustaining.com" rel="nofollow">The second edition of Starting & Sustaining will be out in late 2017. Visit the site to get on the list and be the first to know as well as receive a launch discount.</a></li></ul>Links:<ul><li><a href="https://balsamiq.com" title="Balsamiq" rel="nofollow">Balsamiq</a></li><li><a href="https://www.spreadshirt.com/" title="Spreadshirt" rel="nofollow">Spreadshirt</a></li><li><a href="https://startingandsustaining.com/peldi-founder-of-balsamiq-59863023e97f#.iofuexlxg" title="Full Transcript" rel="nofollow">Full Transcript</a></li></ul>

Tyler Rooney, Cofounder and CPO of Format

Starting & Sustaining originally began as a book and spreadsheet (https://get.startingandustaining.com) created to help people start software businesses. That evolved into candid discussions with people involved in software businesses in one way or another. 
Focused primarily on the trials and tribulations of launching and running a software business, Starting & Sustaining attempts to break down the hurdles to help you build and launch your own software business with less pain and fewer mistakes.