In part one we are fascinated to learn how the hugely successful, artifical intelligence entrepeneur, William Tunstall-Pedoe developed anagram-generating AI to solve cyrptic crosswords and how he was inspired to become the sole founder of the Cambridge based, start-up Evi in 2005. As the architect, William tells us how he steered a course from familiy investment through multiple venture capital rounds to the final pivot and the origins of an own brand, consumer product with Alexa and Echo. Aquired in 2012 by the multinational, technology giant Amazon as a major competitor for Apple’s Siri, William explains how the move from independant to Amazon executive fitted him and the product well.