In this episode of Standard Deviations, Eric McDermott, a Managing Partner at Pacific Advisors, Financial Specialist and marketing guru breaks down the steps investors can take to operate from a “risk first” mentality.

Learn fascinating facts about the origins of insurance as an industry and how to overcome overconfidence en route to having candid conversations about risk.

Eric’s book recommendation: Man’s Search for Meaning

Follow up with Eric: http://www.pacificadvisors.com/team/eric-mcdermott