&nbsp;In this episode of the <a href="https://podcasts.apple.com/us/podcast/stamats-insights/id1456687709" rel="noreferrer" target="_blank">Stamats Insights Podcast</a>, I talk with <a href="https://amzn.to/2VYFbpA" rel="noreferrer" target="_blank">author Jim Sterne</a>about artificial intelligence in marketing. Jim <a href="https://amzn.to/2McQ8Ew" rel="noreferrer" target="_blank">wrote the book on the topic</a> and shares: 

<ul>
 <li>why marketers should care about the topic</li>
 <li>how to communicate with data scientists</li>
 <li>how to understand the barriers and opportunities AI presents</li>
</ul>
Other links:
<ul>
 <li>Jim's <a href="https://marketinganalyticssummit.com/" rel="noreferrer" target="_blank">Marketing Analytics Summit</a></li>
</ul>

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