Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing's success.

In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional Education at Kennesaw State University, discuss the enrollment funnel and share tips on how to hit your target prospects.