Akin and Dan are joined by a guest in this episode to discuss the IKEA effect - the phenomena that causes individuals to overvalue self-made products. Their guest is Bruce Daisley, author of 'The Joy of Work: And 25 Ways to Find It' and host of 'Eat Sleep Work Repeat', a Apple #1 Business Podcast on happiness and work culture. We hope you enjoy!

 - Research Paper: 'The IKEA effect: When labor leads to love' by Michael I. Norton, Daniel Mochon & Dan Ariely