I’m Benjamin Bowles and welcome to Squaring The Circle.

The podcast where I chat to creative entrepreneurs to see how they survive and thrive as business owners AND as artists.

Now this episode is slightly different, I’m talking to LinkedIn expert Mike Roberts about how creative freelancers can use the platform effectively to increase sales and build ‘brand awareness’.

The conversation is full of practical advice anybody can follow and Mike was so generous with the amount of knowledge he passed on.

We chat about:

• The benefits of LinkedIn for creative business owners
• How to hack the LinkedIn algorithm for more engagement on your posts
• And how we can cut through the ‘digital pollution’ of social media

Mike also shares a story about his ‘salesman’ days that had me in absolute hysterics. So much so I had to heavily edit the audio of me cackling!

Mike’s recommended book for the episode is:

Rehumanize Your Business – Ethan Beute and Stephen Pacinellli

 https://www.amazon.co.uk/Rehumanize-Your-Business-Accelerate-Experience/dp/1119576261

Continue the conversation with Mike:

LinkedIn – Mike Roberts – Email Encryption

Website – www.mikedroberts.com