Konstantin Dieterle, Head of Business Development for Beyond Sports, discusses his experience in the tech world with stops at Google and AppLift before landing at Beyond Sports. He outlines their partnership with the NFL and Nickelodeon to create the idea around making NFL football players into block characters and streaming the game (in blocky form) on Twitch. Konstantin gives examples of how the Beyond Sports technology can enhance sponsorship activation, and believes there are more innovative ways to use technology for branding.