Brett Wallerstedt, General Manager of Sun Devil Athletics Corporate Partnerships, dives into his career path from the NFL to making three separate stops with the Arizona State Athletics Department. He shares his thoughts on multi-media rights companies, and how the Pac-12 has dipped its toes into that business. He outlines how he dealt with partners receiving limited exposure with one home football game in the fall due to the pandemic, and how he separates their sponsorship program with all the other sports teams in the market.