Today’s episode is with Natalie Bowman (Managing Director, Marketing & Advertising for Alaska Airlines). Natalie has worked in marketing across a whole range of industries on brands like Land Rover, Nissan, Neiman Marcus, Microsoft, and now Alaska Airlines. Natalie talked to us about the changing landscape of the airline industry due to the pandemic, how her team approaches regional sponsorship deals, their newest marketing campaign built around safety and what she has learned working on multiple categories throughout her career including airline, fashion, automotive and technology.