Kevin Kelly once told Tim Ferriss, "you want to be doing something where it’s hard to explain to your mother what it is that you do.” So it’s like, “What is it (podcasting that is)? Well, it’s not quite radio. I don’t know. It’s like talking.”

Think about Tim Ferriss, explaining 10 years ago when he just started, what the Tim Ferriss Show is.

“And that’s a very high bar, he says, because it requires a tremendous amount of self-knowledge and awareness to get to that point, to really understand what it is that you do better than anybody else in the world. And for most of us, it takes all our lives to figure that out."

Today, we are breaking down Kelly's key-lesson, understanding how can we become the only ones doing something, in our own lives.