Speakernomics
Speakernomics
National Speakers Association
Stop Waiting for the Phone to Ring: Outreach Strategies That Book Stages.
32 minutes Posted Aug 19, 2025 at 9:00 am.
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Show notes
Get the inside scoop on how Sam Demma became the youngest Certified Speaking Professional and booked over 750 paid speaking gigs, all before 2025. In this episode of Speakernomics, Sam breaks down the exact outreach and sales strategies that built his thriving speaking business in the education market.
Here’s what you’ll learn in this episode:
How Sam focused and expanded his market from local schools in Ontario to the entire US and Canada
The concrete sales and outreach tactics he used to land hundreds of gigs, including video emails and social media
Why value always wins over budget objections—and how to position yourself for higher fees
The three-part sales playbook (pre-call, during-call, post-call) Sam uses to consistently close 30-40% of leads
Creative ways to turn “no” into new opportunities and keep your speaking pipeline full
If you want a no-nonsense blueprint for growth as a professional speaker, this episode is packed with actionable advice you can use right away!
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