Stephen Schiff — Pulitzer finalist, former Vanity Fair and New Yorker writer, and Golden Globe–winning, Emmy-nominated screenwriter — joins The Sparks Journal to explore why storytelling is the connective tissue between belief and value.

In this conversation, we move beyond “marketing” to examine storytelling as a core leadership skill — one that shapes trust with investors, loyalty with customers, alignment within teams, and the emotional gravity of a brand.

And we connect it to what’s happening right now in brand: major companies are literally recruiting media heavyweight talent at board level — a signal that storytelling is no longer “marketing”… it’s strategy.

This episode is for founders and brand builders who sense that what they’re really building isn’t just a product — but a tribe of belief.