Sparks by Ignium
Sparks by Ignium
Ignium Consulting Ltd
Luke Maiden – just a designer and a ‘guy who likes to draw pictures!’
52 minutes Posted Sep 22, 2021 at 8:00 am.
] END -----------The End ------------  Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe  Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/ Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/  Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil  Follow us on Twitter https://twitter.com/malabarman
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Show notes
(Some of) The main points for listeners: 
Building a business in a relatively new country where heritage is key. 
Why some business owners prefer to stick to the title of ‘what they actually do’ rather than call themselves an entrepreneur. (even though Luke really is an entrepreneur!) 
How designers manage the conflict between protecting the past and envisioning the future – how can this apply to your business (the difference between building in the middle of a ‘blank’ desert and integrating with existing concepts) 
“I just hoped on a plane with a back pack and no job with the intention of creating something” - Luke’s journey from Melbourne to Abu Dhabi… 
“we are all about this place” – the value of understanding the environment 
It wasn’t about money – the reasons behind each person’s reasons for starting a new business 
What differentiates your business? “Big when you’re small and small when you’re big” 
How ‘fighting’ for what you do helps clients get what they want… 
Designing the business to enable you to achieve what you want 
Understanding the context before you start (how’s the useful to you?) 
Sometimes we need to help clients understand what they want – (because they might not really know!) 
How story telling helps with understanding and can be used with helping people envision the future when you create a link to the feeling in that future 
Only working with people you enjoy working with – and how that impacts energy 
Design at the core – how to build an ‘organisational’ chart that focusses on what you bring to the world 
How Luke drives design success by NOT measuring time but by doing what’s needed 
Purpose in business for Luke - about creating something… and about getting paid well for what we do 
How being more selective about the projects the business took on drove an increase in revenue (positioning) 
Managing remote teams – in the Philippines – and how that drives an even more successful business 
How to get the right people ‘on the bus’ – it’s all about relationship 
How taking a ‘risk’ may just be about maximising an opportunity – it’s all about your perspective! 
Working and managing a business in Abu Dhabi – and how the Emirate’s approach to growth has helped Luke build his business 
The change in vision as a business grows – you never can actually ‘fully’ plan what the future will look like 
…but what does the future look like… in 10 years… and beyond… 
The fisherman’s story… what do you want in the future 
More Money, More Money, Less Stress, More Fun – which would you ask for? 
Advice for the younger self… don’t sweat the small stuff… remember it’s often about the long game… 
 Learn More: visit the Ignium https://www.igniumconsult.com Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank Listen to the show: https://sparksbyignium.transistor.fm/episodes More about Luke Maiden and Aperture Design Studio http://www.aperturedesignstudio.com [
46:59] END ------------ The End ------------  Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe  Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/ Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/  Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil  Follow us on Twitter https://twitter.com/malabarman