In our latest episode, we sit down with <a href='https://www.linkedin.com/in/keremkuyucu/?originalSubdomain=ae'>Kerem Kuyucu</a> who&apos;s the co-founder of <a href='https://www.justmop.com/en-AE'>JustMop</a>, a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick.Together we discuss:<ol><li>Aspects of marketplace apps to consider</li><li>B2C marketing strategies</li><li>Operational complications of working with third parties</li><li>A bunch of tech startup mentions</li></ol>Want a summary of the episode? Access the show notes <a href='https://sparkwithshereen.substack.com/p/how-to-structure-and-market-b2c-marketplace-eb5'>here</a>. Want to stay up-to-day of future episodes? Subscribe to our newsletter <a href='https://page.co/Pj8ttx'>here</a> or on our <a href='http://sparkwithshereen.com/'>website</a>.Got something you&apos;d like to discuss with us? Let&apos;s socialize on <a href='https://www.instagram.com/sparkwithshereen/'>Instagram </a>and <a href='https://www.linkedin.com/company/68178043/admin/'>Linkedin</a>.

Spark! gives you behind-the-scenes access to MENA’s innovation ecosystem. Access the region’s latest and most relevant startup, tech, and innovation stories directly, and conveniently, with whichever device you have on hand. You can listen to our podcast episodes or read our show notes and newsletters.​ Hear us discuss the latest trends during our guest interviews and receive behind-the-scenes exclusive content on the making of an innovation ecosystem.