In this episode, we’ll be talking about the digitization of media in the Middle East. We sit down with <a href='https://www.linkedin.com/in/johnlillywhite/'>John Lillywhite</a>, who has a wealth of experience in this industry having undertaken several publication-focused roles both at corporations and entrepreneurial ventures. Together we discuss:<ol><li>Media consumption habits of Arabs in the Middle East</li><li>Differences between the publishing industry in the West &amp; the Middle East</li><li>Machine learning advancements with the Arabic language</li><li>New models in the publication industry (e.g. Blockchain)</li></ol>Want a summary of the episode? Access the show notes <a href='https://sparkwithshereen.substack.com/p/win-at-hosting-virtual-experiences-f7f'>here.</a> Want to stay up-to-day of future episodes? Subscribe to our newsletter <a href='https://page.co/Pj8ttx'>here</a> or on our <a href='http://sparkwithshereen.com/'>website</a>.Got something you&apos;d like to discuss with us? Let&apos;s socialize on <a href='https://www.instagram.com/sparkwithshereen/'>Instagram </a>and <a href='https://www.linkedin.com/company/68178043/admin/'>Linkedin</a>.

Building mental resilience through community

Spark! gives you behind-the-scenes access to MENA’s innovation ecosystem. Access the region’s latest and most relevant startup, tech, and innovation stories directly, and conveniently, with whichever device you have on hand. You can listen to our podcast episodes or read our show notes and newsletters.​ Hear us discuss the latest trends during our guest interviews and receive behind-the-scenes exclusive content on the making of an innovation ecosystem.