In this episode, we are going to talk about 8 digital marketing trends that are going to shape 2018 and how you can use them to your advantage in 2017. Our topics will revolve around time, mixed reality, C2B, voice-assisted search, local awareness, dark social, walled gardens, and chatbots.Show Notes• Uber is not in the business of transportation, it's in the business of time [• With mixed reality you can imagine a world where your IKEA catalog for instance can interact with your existing furniture, without looking like it's hovering on top of it [• In the future world the business is C2B not B2C. C2B is consumer to business [• The biggest obstacle course for advertiser in 2018 won't be about delivering accurate data. It will be about summarizing the customer journey in a meaningful way [• There is no doubt we are moving towards a zero interface world [• "Near me" type of searches will continue to rise because smartphone users are always on-the-go [• According to RadiumOne 84% of social sharing is dark [• There are over 1 billion active users on Facebook Messenger and most of them expect brands to service 24/7 [