April Lane, an entrepreneurship instructor at the Quinlan School of Business, joins this episode to share her expertise on the topic of product market fit. Drawing from over 15 years of experience in the entrepreneurship community, she explains what product market fit is and further illustrates the concept through firsthand examples of mistakes, as well as success stories witnessed from consulting with countless entrepreneurs and startups throughout her career. If you are looking for tips to identify your target customer, understand the market for your product or service, and ultimately establish a framework for deciding whether your business has reached product market fit, then this episode is for you.
April's LinkedIn: https://www.linkedin.com/in/laneapril/
April's Bio: https://www.luc.edu/quinlan/faculty/aprillaneschuster.shtml
Resources Mentioned in the Episode:
https://brianbalfour.com/four-fits-growth-framework
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