Alex Olson is a self-taught skater-turned-entrepreneur. With skate culture making its way deeper and deeper into the fashion spotlight, he and his two brands, Bianca Chandon and Call Me 917 has been an international household in the new fashion sub culture. Grew up in Santa Monica, his father, former-professional skateboarder Steve Olson has always been his biggest inspiration. Later on in his career he moved to New York City where he worked with companies such as Supreme, Vans and later on joined the NIKE SB team. Deep into  his yoga and mindfulness daily practice, and an interest in music production – Alex is staying curious and open to learn new things. A skateboarding legend and inspiration to all the young generation.