Hello and welcome to another episode of Southern Fried eCommerce! Hosts Jay and Emily are without a guest this week so together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.
We are continuing SEO Month at EYStudios here where we are offering FREE SEO Audits to eCommerce businesses. Interested? Sign up here to receive yours at eystudios.com/services/seo/.
In addition, we are offering a SEO webinar to help business make sense of all the SEO jargon and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/9136406586753783055.
Jay & Emily start off the podcast by once again diving back into the Metaverse and discussing Gen Z's draw to branded content in video games. While small businesses can't partake now, it's a lot to think about for the future of gaming and advertising. Next, the team discusses B2B again and making sure you're investing in your digital business otherwise you WILL be left behind. Jay and Emily then touch on omnichannel and the dominating force that is the Latin American market. Finally, the pair wrap up this week's podcast discussing SEO and how Google has been showing less than appealing search results.
Here is a rundown of our most recent blog posts at EYStudios. These are:
- Intro to Google Analytics: How To Read The Basic Data
Solving the World’s Problems Through Better Merchandising
People Over Data: Why Data Matters But People Matter More
Here are the articles we discuss this week:
- What Gen Z Wants to See From Brands as Metaverse attachments grow by Peter Adams
- Many organizations lag investing in better digital supply chain ecommerce tools by Mark Brohan
- Performance - driven ad formats dominate Latin American retail media markets by Matteo Ceurvels
- Is Google Search Worse? Many Seem to Agree by Roger Montti
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