Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by affiliate marketing and data expert, Stephen Orebaugh of Branded Research, Inc.. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.
This week, the group covers the rise in consumer spending along with the rise of inflation. Is this something that will last a long time or are we set to have a decline soon? Also, what's up with the lack of bacon in grocery stores? Next, the team dives in Amazon Prime Day and it's guessed date. They determine if Amazon is a necessary evil and if a small/medium sized business should join their marketplace or fight the good fight alone. Finally, the group dive back into TikTok to discuss the new ability to have shoppable recipes and how influencer marketing continues to dominate.
The articles included:
- Adobe: U.S. Consumers Spent $1.7 Trillion Online During the Pandemic, Rapidly Expanding the Digital Economy by Adobe
- When is Amazon Prime Day? Experts predict July 11 or July 18 by Paul Conley
- That TikTok Food video making you hungry? Order the ingredients on Instacart. By Sam Gutelle
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