Hello there and welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by a very special guest, Chloe Fisher from Clyde. With their powers combined, they cover the latest topics of the week by reviewing published eCommerce articles. 

On this episode, the group does everything in their power to try and win over Practical eCommerce to make their next list of top podcasts. They then cover Macy's eCommerce strategy and their rejection of any spinoffs.  Next, they dive into social media once again and put a lens of the successful Magnolia Boutique and their strategy to attract new customers. Finally, they play a little game to see what the top-performing categories were for the 2021 holidays. 

The articles included: 

• 17 Podcasts for Online Merchants in 2022 by Sig Ueland
  • https://www.practicalecommerce.com/podcasts-for-online-merchants 
• Macy’s rejects eCommerce spinoff as it looks to build on digital growth by Ben Unglesbee
  • https://www.retaildive.com/news/macys-rejects-e-commerce-spinoff-as-it-looks-to-build-on-digital-growth/619197/
• Magnolia Boutique’s social media posts result in 79% jump in web sales by Gretchen Salois
  • https://www.digitalcommerce360.com/2022/02/24/magnolia-boutiques-social-media-posts-result-in-79-jump-in-web-sales/ 
• The Top-Performing categories and retailers of the 2021 holidays by Andrew Lipsman
  • https://www.emarketer.com/content/top-performing-categories-retailers-of-2021-holidays 

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