In this episode, Molly O'Shea talks with Willem Sundblad, co-founder and CEO of Oden Technologies which has just announced a $28.5M Series B led by Nordstjernan Growth, a 130-year old Swedish investment institution. Their conversation covers the massive opportunity in optimizing factory operations and product quality on the ground level, the labor challenge plaguing the industry, why more talent should consider manufacturing operator careers, how Oden found PMF with Process AI, how to sell into manufacturing, and where Oden fits into the paradigm of American Dynamism and US reshoring. Willem, who grew up on the factory floor, offers a deep dive for those looking to understand granularly what it’s like to work in a manufacturing setting, the tangible problems to solve, and the potential outsized impact one can make working in the field. -Follow on Twitter https://twitter.com/mollysosheahttps://twitter.com/WillemSundblad -Resources:*Check out Oden's demo of Process AI: https://oden.io/* Subscribe to Sourcery: https://www.sourcery.vc/ -TIMESTAMPS:(((((((((((((