Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect 

Listen for:

• The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts.
• How Acast works with brands to make impactful branded podcasts.
• When your brand should consider getting into the audio game.

Here’s our favorite idea from this conversation: a branded podcast can have many different goals, whether it be brand awareness, customer acquisition, sharing customer stories, as a creative outlet for the company, and so much more. It’s important for the brand and the creative agency behind the soon-to-be branded podcast to be aligned in their missions for the show.

Links:

• Shantae Howell
• Acast
• The Download
• Sounds Profitable: Narrated Articles
• SquadCast

Credits:

• Hosted by Bryan Barletta
• Hosted by Arielle Nissenblatt
• Audio engineering and transcriptions by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.