<div>Lets learn about lift reports and audience insights, and what those can do for you and your company.</div><ul><li><a href="https://www.linkedin.com/in/megankjohns/" target="_blank">Megan Johnson</a> of <a href="https://podsights.com/advisor/" target="_blank">Podsights</a></li><li><a href="https://soundsprofitable.com/update/audience-insights" target="_blank">https://soundsprofitable.com/update/audience-insights</a></li></ul><div><br></div><div>Credits:</div><ul><li>Hosted by <a href="https://www.linkedin.com/in/bryanbarletta/" target="_blank">Bryan Barletta</a> of <a href="https://soundsprofitable.com/" target="_blank">Sounds Profitable</a> - <a target="_blank">bryan@soundsprofitable.com</a></li><li>and <a href="https://twitter.com/arithisandthat?ref_src=twsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor" target="_blank">Arielle Nissenblatt</a></li><li>Audio engineering by <a href="https://twitter.com/mrianmagoo" target="_blank">Ian Powell</a></li><li>Executive produced by <a href="https://twitter.com/evoterra" target="_blank">Evo Terra</a> of <a href="https://simpler.media/" target="_blank">Simpler Media</a></li><li>Special thanks to <a href="https://james.cridland.net/" target="_blank">James Cridland</a> of <a href="https://podnews.net/" target="_blank">Podnews</a></li><li>Podcast hosting and dynamic insertion wizardry by <a href="https://www.whooshkaa.com/" target="_blank">Whooshkaa</a></li><li>Sounds Profitable Theme written by <a href="https://www.timcameronmusic.com/" target="_blank">Tim Cameron</a></li></ul><div><br></div><div>Send us messages with <a href="https://soundsprofitable.com/_pages/partners/yappa/" target="_blank">Yappa!</a></div><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

A Deepdive Into Podcast AdTech w/ Pete Birsinger

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.