<div>Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.</div><div>Key Links:</div><ul><li><a href="https://www.linkedin.com/in/juleykalantigua/" target="_blank">Juleyka Lantigua-Williams</a> of <a href="https://www.lantiguawilliams.com" target="_blank">Lantigua Williams &amp; Co</a></li><li>Article: <a href="https://soundsprofitable.com/update/podcasting-metrics-meaningful" target="_blank">https://soundsprofitable.com/update/podcasting-metrics-meaningful</a></li></ul><div>-----</div><div>Do you know how to access your podcasts listen-through rates?</div><div>___</div><div>Credits:</div><ul><li>Hosted by <a href="https://www.linkedin.com/in/bryanbarletta/" target="_blank">Bryan Barletta</a> of <a href="https://soundsprofitable.com/" target="_blank">Sounds Profitable</a> - <a target="_blank">bryan@soundsprofitable.com</a></li><li>Audio engineering by <a href="https://twitter.com/mrianmagoo" target="_blank">Ian Powell</a></li><li>Executive produced by <a href="https://twitter.com/evoterra" target="_blank">Evo Terra</a> of <a href="https://simpler.media" target="_blank">Simpler Media</a></li><li>Special thanks to <a href="https://james.cridland.net/" target="_blank">James Cridland</a> of <a href="https://podnews.net/" target="_blank">Podnews</a></li><li>Podcast hosting and dynamic insertion wizardry by <a href="https://www.whooshkaa.com/" target="_blank">Whooshkaa</a></li><li>Sounds Profitable Theme written by <a href="https://www.timcameronmusic.com/" target="_blank">Tim Cameron</a></li></ul><div>Join the feed at <a href="https://soundsprofitable.supercast.tech/" target="_blank">https://soundsprofitable.supercast.tech/</a></div><div><br></div><div>Send us messages with <a href="https://soundsprofitable.com/_pages/partners/yappa/" target="_blank">Yappa!</a></div><div><br></div><div><br></div><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

Podcast Prefix Analytics Explained w/ Karo Chakhlasyan

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.