In this episode of Soundcentric, host Adam Dash sits down with Gabe P, the founder of On The Radar, to break down how one freestyle platform grew into a global cultural force. Gabe dives into the importance of freestyles as hip-hop education, how artists are actually discovered and selected, and what separates those who capitalize on their moment from those who waste it. The conversation explores the business behind viral freestyles, the role of the internet and memes in breaking artists, and how On The Radar built trust with artists while expanding worldwide. A must-listen for rap fans, creators, and anyone curious about how culture, creativity, and strategy intersect in today’s music industry. Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com