In this episode of Jung On Purpose, we explore the profound difference between self-improvement and individuation—and why endlessly “working on yourself” often leads to exhaustion rather than fulfillment. Drawing from Jungian depth psychology and Eastern philosophy, we challenge the modern self-help model that treats the ego as something to fix or perfect. Instead, we introduce individuation as a living process of becoming whole, integrating the conscious and unconscious, and aligning with a ...