As brands across the country scale back or scrap their DEI initiatives, it’s time to ask: what happened to the values they claimed to stand for? In this short solo episode, we examine the wave of corporate rollbacks on diversity, equity, and inclusion—from Target and Amazon to McDonald’s and Coca-Cola—and what these choices say about brand integrity.We’ll dig into:Why DEI isn’t a “nice-to-have,” but a business imperativeThe backlash companies like Target are facing from consumers and investors alikeHow younger, more diverse audiences are demanding more from brandsWhy retreating from DEI can cost you both brand equity and customer loyaltyBrought to you by Mekanism.