Samukele Ncube is a digital marketing professional who is passionate about using storytelling and targeted messaging to help businesses form connections with their customers.

Her love for stories transcends her day to day work. She is  the cofounder of the community group, Find Your Tribe, where she uses her platform to help women of colour share their truth.

No matter which hat she's wearing, her goal is simple. To use the power of storytelling to form connections. After all, stories are the common thread that connects us all.