Starbucks started Pumpkin Spice season in August this year, and some people thought it was a little too early. The “Something Offbeat” team reached out to an expert who could tell us all about people’s reactions to pumpkin spice. Dr. Jin-A Choi is part of a team from Montclair State University that have been releasing the annual Pumpkin Spice Report. The latest just came out this month.